YAY!
Pop the champagne🍾(or the Martineli’s🥂) your brand new business photos are ready to be utilized!
I know first hand how exciting AND overwhelming it can be to receive a gallery of 75+ amazing images.
My hope is to simplify + break down some ways you can put these to work right now, today!
You made this investment in your business, believing & knowing (claiming!) your business is here to make a difference + stand out.
So let’s make sure these professional brand images touch all the spaces you touch: your website, socials, emails, printed brochures, courses, ads, specials, guest speaking…you name it!
Here are 6 ways you can use these photos right now, today:
Profile Photos
Pick your favorite headshot-type photo, one where you’re smiling directly at the camera exuding the warmth + joy you want everyone to feel from you.
Upload that to your email icon, Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, alllllllll the places your business (& brand!) touches.
Freshen that welcome photo up.
Website
Obviously you have more than one headshot photo, where you’re smiling directly at the camera, exuding welcome. Make sure you’ve got one of those on the landing page of your website: this creates instantaneous connection for potential customers/clients.
Other pages to immediately update & swap in your new photos: About, Contact, Services, Campaigns, and any featured evergreen Blog Posts you want people to find.
Content: Marketing
Create a piece of content (or a few!), schedule them out.
Maybe this is taking long-form evergreen blog posts & breaking it up into smaller social media posts, or maybe it’s creating long-form evergreen blog posts for the first time!
When I plan & execute your branding photoshoot, I’m constantly thinking through “What photos make sense for their ideal client/customer to SEE? What kind of content would help their people connect with their brand?”
Cover Photos
On Twitter & Facebook & website pages, yes, but also on TikTok, IG Video, & YouTube content.
You can create a brand design template in Canva and interchange the imagery, to create a consistent cohesive aesthetic.
Printed
Have an upcoming special to advertise in a mailer or brochure? Need new business cards? The images delivered are high resolution and ready to make your printed materials stand out.
Emails
While you’re creating some content, write up an email to your email list! Update your Capture Form with on-brand imagery that showcases your expertise.
Make sure every email you send has at least one image that connects with your copy, whether it’s you smiling at the welcome or ending OR it’s you showcasing your service & or product you’re featuring in your email.
How would you describe your experience to a friend? Will you go do just that as a Google review, and share a few of your favorite photos?
Google Review
Tools to Help
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CONTENT FREEBIE
Download your free 2 Weeks of Content Prompts, which includes photo suggestions & examples along with prompts + examples.
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CANVA TEMPLATES
If the idea of content and design is still feeling like a challenge, grab these client-exclusive Canva templates to help you get started.
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BOOK A COACHING SESSION
Want a little more 1:1 tailored support? Book a Strategy Call where we can discuss how to get your images into action and take your business to the next level.
Thank You
Thank You
Thank you for trusting me to be your photographer, and I hope this helps you start getting your images out there into the world so more people can learn about your amazing business & skills.