How to market your business on social media
Trying to get creative with what you're posting on your Brand's social spaces?
Here are some questions to answer so you can at least have a BASE of content strategy:
—WHO is your ideal client/customer?
Examples: Tired Moms? Newly Married Couples? Postpartum Moms? Realtors? Divorced People? Moms who've lost babies? Busy moms? Single moms? I think about moms a lot 😅 people with ingrown hairs? First time home buyers? Investors? Women who don’t know what to wear?
—What is their pain point that YOU and your business solve?
Example: Getting healthy food on the table for kids after a long day.
—What services or products do they use that aligns with your brand?
—Describe how you want YOUR brand to come across + be experienced?
—How do you hope your ideal client feels after working with or purchasing from you?
These are some of the questions we dive into together in our pre-shoot meeting as we conceptualize your brand session.
