How much time should I be creating content as a business owner?

Your social media content should be the driving force behind everything you do.

But the goal isnt to create & post more more more.

Results don’t come with small calls to action at the end of your posts.

Writing content posts can become a DRAG. I know, I know.

But you should only be spending about 10% of your time creating content. Are you creating just to create? Or do you have a whole purpose?

Let’s work smarter not harder.

When producing content, use timeless language.

80% of your content should be educating & serving your clients + potential Clients while 20% of your content posts can be updates & “likeable” posts.

When creating content, think of already created posts you’ve done you can repurpose. This will save sooooo much time.

You don’t have to come up with the next best thing: continue to return to the basics that are solid & helpful.

Content prompts:
✔️ what is your clients pain point? How can you help?
✔️ what encouragement does your client need to hear today?
✔️ 3 tips to use/take advantage of your offer