The most important part of an Instagram caption
Ready for the MOST IMPORTANT part of an Instagram caption?!
The first sentence.
It should be seen as a headline to capture your community's attention + give them an idea of what your post is about.
Skip the Happy Mondays (I know I do those sometimes too) and Hello Besties, skip to the good part and hook your reader so they click the “more,” staying a little longer. As people scroll, they only see the first line so it is crucial to speak to their hunger.
Using Instagram as a marketing tool for your business means you need to capture their attention and then create content + captions that are FULL of help, products, tips, stories-that-matter, helpful advice, ETC!
You can say the nice kind cute things later in your caption or towards the end, but always always always start with something catchy making your potential client/customer want to hit MORE.
