Why food photography is important for your restaurant
Why is FOOD photography important for your restaurant website & menu?
Reality is, the visual appeal of food is UNDENIABLE.
Images of food is the most important piece of your menu, & yes, your social media marketing.
Yes, you can still take photos with your phones.. but capturing the essence of food is not as easy as you may think.
Food photographers bring talent, art, & an ideal-client-brain to the table.
But WHY is it important for the growth of your brand & business?
📈Today I’m sharing STATS on visuals:
Did you know people typically remember 10% of the info they hear and/or read?
Guess how much that raises when you paid it with a relevant image?
It shoots to 65%! 📉
A @hubspot article wrote 46% of marketers say professional photography is *vital* to storytelling & marketing approach.
This makes sense to me & is a no-brainer.
But when I look at websites, menus, & social spaces it’s clear it’s not as no-brainer as I thought.
When you add images to content, you have a chance to get 94% MORE views than without.
FeedMeContent shared that restaurants that went from text-based menus to photo-based menues increased conversion rates by 25%.
If this doesn’t inspire you to update your restaurant imagery… maybe the the rest of the reasons will
