How To Use + Optimize Your Brand Photos
We all know your (+ every) industry is over saturated with TONS of amazing entrepreneurs and businesses.
So how in the world can you stand out?
A personal branding session is a sure way to stand out in your industry.
Working with an expert branding photographer is the best way to capture a huge amount of images that make sense for your brand, setting you up to create consistent content.
So many clients land in my inbox or dms requesting updated headshots. And look, I get it! When you aren’t living and breathing the air of branding, it can be hard to realize what you would need hundreds of diverse images (of you!) for.
But trust me, I have given you the step-by-steps and the 101’s as to exactly how + why you need an entire branding session — read about that here.
Now that you know you need all these professional, expertly planned images…I’m going to tell you over a dozen ways you can optimize those photos.
Ready?
YOUR WEBSITE HOME PAGE
The first face a visitor should be seeing on your website is YOURS. This will help them connect with you, your offer / services, and feel welcome. It makes alllll the difference.
FACEBOOK + TWITTER + LINKEDIN HEADERS
Use your personal branding photos here, make a pretty cover photo on Canvas, make it personal and connective…with your face!
MARKETING MATERIALS
Personal branding images are phenomenal for brochures, business cards, any printed marketing materials for potential clients or current clients.
SOCIAL MEDIA PROFILE PICS
Yessss…do not use a logo! Always use an image of your face letting off the energy of your brand, looking at the camera, likely smiling.
SOCIAL MEDIA POSTS
Obvi. The simplest + most impactful way to stand out is by showcasing your beautiful self consistently. Sometimes it can feel tricky or scary but I promise you, after working with me you will find all the confidence to freshen up your social spaces with this branding session.
PRICING GUIDES
Putting together a gorgeous, professional pricing guide for potential clients is a great idea. Using a welcoming branding image + behind the scenes will really help them visualize what it means to work with you.
VIDEO GRAPHICS
We all know short-form video is on the rise these days. Now you have gorgeous imagery to create cover photos for any and all videos — Youtube, FB, Reels, TikTok, IG videos. Your feed be lookin’ GOOD.
CAMPAIGN PAGES
This is super important, yet again, because using your face is going to be welcoming + inviting. It will make visitors more apt to opt into your newsletter, your freebie, your campaign.
WEBSITE ABOUT ME + CONTACT PAGES
Yessss. Oh my gosh. OBVI you need some professional, curated, beautiful branding photos for these!
PINTEREST GRAPHICS
Oh my word, if you have not been utilizing Pinterest, start today. Create clickable graphics using your branding images in Canva, post away! More clicks + pins = more website traffic = more Google analytics = more clients.
EMAILS
Yessss, also, if you’re not using any form of email marketing, start today. I use FloDesk and love it. Your an get 50% off using my link! But even if you don’t use FloDesk, start building your list now, and use those branding images to educate + serve + connect with your ideal people!
BLOG POSTS
Like this one! Put together an infographic and make it beautiful with your personal branding photos.
Have you downloaded my free guide: 5 Must Haves To Feel Confident During Your Brand Session?
