How to use your food photography and restaurant branding photos
Restaurant owners I’m baaaack to continue our last convo about how to use your food & brand photos!
We mentioned last week: yes, it’s an investment.
BUT THE ROI IS 🥂
How & where to use your food photos:
✨Menu! Both, online & printed
✨Website — replace alllll the iPhone pics, all the grainy old images, all the stock photos you found (or stole 😆), or ADD imagery since you have none.
✨Marketing: images in advertising is crucial. Google ads, Facebook ads, Yelp ads, IG ads, LinkedIn ads, all the ads! ✨Social media ✨Flyers sharing your latest promos or events you’re hosting
✨Upload them to directories like @tripadvisor or @tripadvisoreats or @zomato
Having professional food photography helps with your SEO which can boost your restaurant website to the top pages of Google.
Photos make everything (articles, websites, reviews, menus) easier to read.
Potential customers have a higher chance of clicking on an article with a good image— this is simply facts.
More website & article clicks ➡️ more traffic ➡️ higher ranking on Google ➡️ more likely to be seen, visited, & enjoyed :)
You can add key words to your image name & alt text to every image too! #SEOhack
Who is ready?
