The Shine Practice Aesthetic Medical Studio in Silverton, Oregon — Branding Photos + VIP Client

Dec 14

Erica owns The Shine Practice, an aesthetic medical studio in Silverton, Oregon. She reached out to me ready + eager to stand out in the crowded aesthetic industry and share with the world who she is + what she offers + WHY she is the person to see for injections.

Erica booked a VIP Client Day which is essentially a half-day branding package and a half day of strategy.

This meant she got some of her images DAY-OF, the rest of the gallery within the week, and I did some back-end work for her on her website like updating the old images + stock images with her very own personal brand photos.

I also created for her a template with 20 social media content posts, both with images I recommend from her gallery and either a full caption or the start of a caption. We updated her IG Bio, too!

Erica’s hair & make up was done at Amie Lapray’s salon in Salem.

Scroll to see a sampling of her Brand Photo Gallery.

Brand Goals:

Create dramatic and unique visual imagery to position Erica as a leader and authentic resource when it comes to injections + aesthetics.

Branding goals are to stand out, DRAW IN + attract NEW dream clients, appearing confident in her business and who she is.

Erica’s Magic:

Her passion to create space for people to be authentic in their life journey, to find common connections and help others feel connected, makes the world a better place.

She brings love and light to every client who walks into her studio, they leave feeling GOOD in their own skin, which inherently makes the world brighter.

People TRUST her: they ask her for referrals to other services, which speaks volume of who she is to them. Erica brings safety, authenticity, and relatability into her brand.